User Experience

What is User Experience?

You may have heard people use the terms Usability and Information Architecture. These are just two parts of what we call a User Experience (or UX as it's becoming known). UX is the practice of applying User Centered Design techniques to every aspect of a product or service. Our proven techniques leaves no stone unturned and ensures that no user interaction is left to chance.

User Experience In Action

  • Strategy - We need to know why you are developing a product/service and exactly what your organisation needs to get out of it. Making sure that your objectives for the product are understood and communicated is an essential first step.
  • Content and Functionality - We'll discover and define the content and functional scope that will help meet the objectives of your organisation and the needs of your users.
  • Information Architecture and User Processes - We'll organise user services and support, designing the ways your customers will navigate through your website, and interact with its functional and transactional elements.
  • Aesthetic Design - If you support your customers via your web site, Your site needs to be more than just a pretty face. By applying a surface design that compliments your product and supports the user experience your site will become simple, accessible, beautiful and easy to use.

Throughout the process, we'll listen to you, your colleagues and your users. We'll learn your language and discover what makes you and your customers tick.

We'll user test your site during the design stages to gain quick and valuable insights that will help guide the development process.

Why is User Experience Important?

Ensuring that your site anticipates and responds to user needs is one of the most efficient ways of maximising Return on Investment (ROI). A good user experience reduces friction by eliminating obstacles and distractions. User Experience delivers tangible and non-tangible returns in ways that are measurable and accountable, for example:

  • Improved productivity and cost savings
  • Better perception of your product and service; internally, as well as by customers, suppliers and potential employees
  • Noticeable increases in use of site instead of calls
  • Increased duration with more tasks completed per visit
  • Greater conversion and throughput ratios
  • Increased leads and revenue generation